Privacy Policy

Last Updated: Aug 1, 2025

This Privacy Policy describes how Hotucolor ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from hotucolor.com (the "Site") or otherwise communicate with us (collectively, the "Services").

By using our Services, you agree to the collection and use of your personal information in accordance with this policy.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on the Site and update the "Last Updated" date. We encourage you to review this page periodically for the latest information on our privacy practices.

2. Information We Collect

The personal information we collect depends on how you interact with our Services. We have collected the following categories of information from various sources over the past 12 months.

Information You Provide Directly
This is information you provide directly to us through our Services, which may include:

Contact Information: Your name, address, phone number, and email.

Order Information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.

Account Information: Your username, password, security questions, and other account-related information.

Shopping Information: Details about products you've viewed, added to your cart, or purchased.

Customer Support Information: Any information you include in communications with us, such as when you send us a message through the Services.

Some features of the Services may require you to provide specific personal information. If you choose not to provide this information, you may not be able to use those features.

Information We Collect Automatically
When you interact with our Services, we automatically collect certain information about your usage ("Usage Data"). We do this using technologies such as cookies, pixels, and similar tools ("Cookies"). This data may include your device information, browser information, IP address, network connection details, and other information about your interaction with the Services.

Information We Obtain from Third Parties
We may also receive information about you from third parties, including vendors and service providers who collect data on our behalf, such as:

Shopify: Our e-commerce platform provider. Hotucolor acts as the data controller for your personal information, while Shopify acts as the data processor.

Payment Processors: They collect payment information (e.g., bank account, credit card details) to process your payments and fulfill your orders.

Analytics and Advertising Partners: When you visit our Site or interact with our emails and ads, we and our partners may use online tracking technologies to automatically collect information.

Any information we receive from third parties is handled according to this Privacy Policy. Please also see the "Third-Party Websites and Links" section below.

3. How We Use Your Personal Information

We use your personal information for the following purposes:

To Provide Products and Services: We use your information to fulfill our contract with you, including processing payments, shipping your orders, and managing your account.

Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending you marketing emails, text messages, or direct mail, and showing you targeted ads for products we think you'll like. If you're an EEA resident, our legal basis for this is our legitimate interest in promoting our business.

Security and Fraud Prevention: We use your information to detect and investigate potential fraud or illegal activities. It is your responsibility to keep your account information secure. We use this data to protect our business and our customers, based on our legitimate interest under GDPR Article 6(1)(f).

Communication and Service Improvement: We use your information to provide customer support and improve our Services, which is a legitimate interest under GDPR Article 6(1)(f).

4. Cookies and Tracking Technologies

Like many websites, we use Cookies on our Site. For more information on the cookies used by Shopify, please see their Cookie Policy. We use Cookies to remember your preferences, run analytics, and improve your overall experience. We also allow third-party providers to use Cookies on our Site for targeted advertising.

Most browsers automatically accept Cookies, but you can adjust your browser settings to remove or reject them. However, please be aware that blocking Cookies may negatively impact your experience and cause some features to stop working correctly.

Cookie Consent and Control: When you first visit our Site, a Cookie consent banner or pop-up will allow you to manage your preferences. You can accept all cookies, decline non-essential cookies, or customize your choices at any time.

Do Not Track (DNT): While some browsers allow you to send a "Do Not Track" signal, our Site is not currently configured to respond to these signals.

5. How We Disclose Personal Information

We may share your personal information with third parties for the following reasons:

Vendors and Service Providers: We share information with third parties who perform services on our behalf, such as payment processors, shipping partners, and data analytics providers.

Business and Marketing Partners: We may share information with partners, including Shopify and other platforms, to provide our Services and for targeted advertising. For example, we use Google Analytics to understand how customers use the Site. You can read more about how Google uses your personal information here. You can also opt out of Google Analytics here.

Business Transactions: We may share your information in connection with a merger, acquisition, or bankruptcy.

Legal Compliance: We may disclose your information to comply with legal obligations, such as a subpoena, or to protect our rights and the safety of our users.

In the past 12 months, we have disclosed the following categories of personal information to the following categories of recipients for the purposes described above:

Category of Personal Information Categories of Recipients
Identifiers (e.g., contact and account info) Vendors and service providers, business and marketing partners, affiliates
Commercial Information (e.g., order and shopping info) Vendors and service providers, business and marketing partners, affiliates
Internet or Network Activity (e.g., usage data) Vendors and service providers, business and marketing partners, affiliates
Geolocation Data (e.g., IP address) Vendors and service providers

Under the CCPA/CPRA, "selling" refers to the disclosure of personal information for monetary or other valuable consideration, while "sharing" refers to the disclosure of personal information for cross-context behavioral advertising. We share personal information for these purposes. You have the right to opt out of the sale or sharing of your personal information as described in the "Your Rights" section.

6. Behavioral Advertising

We use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising through the following links:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

7. Your Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may only apply in certain circumstances.

Right to Access: You have the right to request access to the personal information we hold about you.

Right to Deletion: You can ask us to delete the personal information we have collected about you.

Right to Correction: You have the right to ask us to correct inaccurate personal information.

Right to Portability: In certain situations, you can request a copy of your personal information and ask us to transfer it to a third party.

Right to Opt-Out of Sale or Sharing: You can request that we do not "sell" or "share" your personal information for targeted advertising purposes.

To exercise any of these rights, please contact us at support@hotucolor.com. We will not discriminate against you for exercising your rights.

8. Text Messaging Consent Policy

By providing your mobile number and opting in to receive SMS messages from Hotucolor, you agree to receive automated marketing and promotional text messages from us. This consent is not a condition of purchase. Message and data rates may apply.

You can opt out at any time by replying STOP to any SMS message you receive from us. You can also contact us directly at support@hotucolor.com to opt out. We respect your privacy and will only use your phone number as outlined in this policy.

9. International Users

We may transfer, store, and process your personal information outside of your country of residence. This includes processing by our staff and third-party partners in countries where data protection laws may differ from those in your home country.

For transfers of personal information from the European Economic Area (EEA), we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses (SCCs) to ensure your data is protected. Additionally, we use SSL/TLS encryption to secure your data during transmission.

10. Children's Privacy

Our Services are not intended for children. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request its deletion.

11. Security and Retention

We take reasonable measures to protect your personal information, but no security system is completely foolproof. We will notify you in accordance with applicable laws if we discover a data breach that could compromise your information.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy. For example, we retain order information for at least seven years to comply with tax and accounting laws. We may also retain your data to resolve disputes, enforce our policies, or as otherwise required by law.

12. Contact Us

If you have any questions about our privacy practices, this policy, or if you would like to exercise any of your rights, please contact us at support@hotucolor.com.

If you have a complaint about how we handle your personal information, please contact us directly. If you are an EEA resident, you have the right to file a complaint with your local data protection authority.